
Strawberry Jam 500g
Add a thin layer of strawberry preserve over butter for breakfast.
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BORISSOU PARIS · Baguette tradition
A French baguette for everyday meals.
Baguette tradition is familiar for its long shape, scoring and baked crust. Broken into small pieces, it brings crust and crumb together, from breakfast toast to bread beside a meal.
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Handmade loaves naturally vary in shape, scoring and colour.

01 / LE PAIN
Made with French T65 flour and salt, it focuses on bread itself. Cut it lengthwise for ham and cheese, slice it thinly for preserves, or break it into pieces beside warm soup. The way you cut a baguette changes how it fits the meal.
France’s artisanal know-how and culture of baguette bread were inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2022. For BORISSOU PARIS, which began in Paris, baguette also belongs to everyday dining. Add butter or preserves, place it at the centre of the table and share.

02 / LE PAIN
Cut short pieces for a meal or split a length to fill: the baguette’s shape gives it different uses at the table.
Tradition centres on bread itself. Explore its scoring, baked colour and crumb without a topping taking the lead.

03 / LE PAIN
Scoring and the baked openings give a baguette its familiar appearance. Handmade shaping brings natural variations.
Chef Bae’s experience in Korea, Japan and France informs our attention to familiar breads, including their finished form and crumb.

04 / LE PAIN
The slice reveals pale crumb and air pockets beneath the crust. Include both in a bite.
Try a breakfast tartine with thin layers of butter and strawberry preserve, or serve plain pieces with soup.
LES ACCORDS

Add a thin layer of strawberry preserve over butter for breakfast.
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Use a very thin spread before filling a baguette sandwich.
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| Dispatch day | Order window |
|---|---|
| Tuesday | Thursday 10:00 – Sunday 22:00 |
| Wednesday | Sunday 22:00 – Tuesday 10:00 |
| Thursday | Tuesday 10:00 – Wednesday 10:00 |
| Friday | Wednesday 10:00 – Thursday 10:00 |
Please photograph the product and contact us within 24 hours of receipt.
Due to their perishable nature, fresh food products cannot be exchanged or returned for a change of mind.