
BORISSOU PARIS · SÉLECTION
Favrichon
Blue Label MuesliMuesli with the nutty character of grains and nuts
A bowl with nutty grain character.
Blue Label Muesli brings nutty grain flavour to a bowl of milk or plain yogurt, with no separate cooking needed. Discover this French Favrichon muesli in our pantry collection.
- Brand
- Favrichon
- Origin
- France
- Pair with
- Milk · plain yogurt · fresh fruit
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LA MAISON · SAINT-SYMPHORIEN-DE-LAY · FRANCE
1890Favrichon
A long interest in grain,
carried into breakfast.
Favrichon traces its story to 1890 in Saint-Symphorien-de-Lay in the Loire. Pharmacist Joseph Favrichon developed an interest in cereal foods and later began making cereal flours in a former bakery.
Oat flakes joined the range in 1912; crunchy breakfast cereals followed in 1977. The story is one of finding different ways to make grains part of everyday eating.
- 1890
Joseph Favrichon’s cereal story begins
- 1912
Oat flakes join the range
- 1977
Expansion into crunchy breakfast cereals
LE CARACTÈRE
A grain-led breakfast,
with a satisfying bite.
Choose Blue Label when you want breakfast to lean towards the toasted, nutty character of grains. The way you serve muesli changes its texture: a little milk and immediate eating keeps the contrast, while resting briefly in yogurt gives a softer combination.
Start with a small bowl and add a little banana or apple if you like. Taste the muesli before deciding on honey or jam. A small yogurt bowl alongside toast is another easy breakfast.

- Character · grains and nutty notes
- Texture · adjust the liquid and resting time
- Pairing · milk, yogurt and banana

LE GOÛT DES CÉRÉALES
The simple pleasure of breakfast
Favrichon is a French cereal brand whose story began in 1890. Blue Label is introduced here for the pleasure of grains and nuts. Eat straight after adding milk or let it rest briefly for a different texture. Taste the muesli first before adding fresh fruit.
Grains belong at the table whether breakfast is bread or a simple bowl. Enjoy this muesli with milk on a busy morning, or with yogurt and fruit when there is more time.
UN GESTE SIMPLE
A small yogurt bowl for a busy morning.
A simple serving idea from BORISSOU PARIS. Add a little, taste and make the meal your own.
Spoon plain yogurt into a bowl and add a little muesli. Taste the two together first.
Add a few banana slices for a softer texture and check the sweetness again.
Eat promptly for more bite, or rest briefly for a softer bowl. Adjust the portion if serving bread alongside.

UNE AUTRE ASSIETTE
A bowl that changes with milk.
Blue Label brings grain and nut character to breakfast. Begin with a little milk, adding more to reach your preferred softness.
Eat promptly for more bite or allow it to soften briefly. Taste the muesli before adding fruit or honey.
- Add milk just before eating for more bite.
- Allow a little more time in the milk for a softer texture.
- Plain yogurt offers a thicker texture and a different tang.

LE PAIN À CÔTÉ
With bread alongside.
Naturally Fermented Loaf
Serve a small muesli bowl beside a slice of fermented loaf for two different breakfast textures.
Read the bread storyÀ VOTRE TABLE
Make it part of your morning.
Simply with milk
Pour a portion into a bowl and add milk. Adjust the amount of milk and resting time to find the texture you enjoy.
Paired with yogurt
Spoon muesli over plain yogurt or stir it through, enjoying grains and nuts alongside the fresh tang of yogurt.
Varied with fruit
Add sliced banana or seasonal fruit. A different fruit pairing brings variety to the same bowl of muesli.
BON À SAVOIR
Good to know.
How should I choose between Blue and Red?
Choose Blue for a grain-and-nut direction, or Red when you prefer fruit with your cereal. They can suit different mornings.
How can I make it sweeter?
Try a little banana or jam. Add one sweet ingredient at a time so the cereal remains part of the flavour.
Can I receive it by subscription?
All products are available through SmartStore subscriptions. Follow the purchase link to view and select delivery intervals and order conditions.
Before ordering
See the Korean product label and SmartStore listing for pack weight, contents, full ingredients, allergens and date information. Subscription frequency and delivery terms are also available on SmartStore.
Storage guidance
Follow the storage instructions on the product you purchase. Reseal the pack after opening and use a clean, dry utensil to keep moisture out.
Product enquiries · 02-543-0403Livraison & retours
Dispatch, exchanges & returns
Dispatch schedule
| Dispatch day | Order window |
|---|---|
| Tuesday | Thursday 10:00 – Sunday 22:00 |
| Wednesday | Sunday 22:00 – Tuesday 10:00 |
| Thursday | Tuesday 10:00 – Wednesday 10:00 |
| Friday | Wednesday 10:00 – Thursday 10:00 |
Delivery notes
- There are no dispatches on Saturday, Sunday or Monday.
- For Friday dispatch, please check in advance whether delivery is available to your area.
Exchanges, refunds & returns
Please photograph the product and contact us within 24 hours of receipt.
Due to their perishable nature, fresh food products cannot be exchanged or returned for a change of mind.
Reasons exchanges or returns are unavailable
- Change of mind
- Incorrect address, absence or inability to contact the recipient
- Spoilage caused by leaving the product unattended after receipt
- Opening, consumption or improper storage
- Returns sent without contacting us first